Merger Integration Services
CMG‘s merger integration services provide active guidance in the process of organizational
transformation. We act as partners with the senior management group in designing, implementing
and building the new organizational direction. We help minimize the pressures of managing a
merger/acquisition during the planning, transition, and rebuilding phases. Our aim is to
establish a collaborative relationship with the client and assist in a planned and sustained
change process. We offer the following:
- Planning and Document Review -- We work with designated senior staff at each site to complete
the planning for the integration. From many acquisitions and mergers, we have benchmarked the
best integration practices that increase the likelihood that an organization's merger/acquisition
integration will meet its requirements. We apply these best practices to the overall plan and
review relevant documents from both organizations.
- Merger Integration Survey -- Using this
survey we identify key organizational issues and significant hidden issues that did not surface
during due diligence or the merger/acquisition contract negotiations.
- Capability Review -- Along with the survey, CMG uses Capability Reviews to evaluate and help
select the senior and/or middle level staff. Clients that have overlapping support services
or redundant employees often request this service. Each candidate is compared to his/her peers,
which allows for a "stacked rating profile" on individual variables or work group averages.
- Structured Interviews/Focus Groups -- We conduct structured interviews or focus groups with key
personnel and obtain their opinions and perspectives about critical merger integration issues and
opportunities in their own areas of responsibility. This interview process helps assess an individual‘s
openness to change, building the trust and rapport between the consultant and client required for the integration effort.
- Site Visits and Plant Tours -- In an effort to collect widespread data about the merging organizations,
CMG consultants visit company sites. This is a valuable component in the process of identifying and
analyzing the cultures of two organizations as seen by a neutral third party. Using a variety of techniques,
we assess the overall employees‘ mindsets, organizational dynamics, obstacles to change and opportunities for transformation.
- Key Customers ö During the planning and transition phases of a merger, the senior management group often
does not have the time to devote to interfacing with key customers. As an option, CMG interviews key
customers to gain a deeper understanding of the customer, their needs, and concerns about the merger.
We then report our findings to the senior management group.
- Data Analysis/Issue Papers -- We provided the senior management group feedback on the results of the
merger integration survey; structured interviews/focus groups, separate reports on individual candidates;
and short issue papers to aid in action planning. The type and number of reports varies according to client needs and requests.
- Feedback Sessions -- CMG holds meetings with the senior management groups to review the findings of our
merger integration evaluation. We collaboratively explore issues and alternative solutions with the team.
This process accomplishes several goals:
- The new company‘s senior management group comes to agreement on the critical merger integration issues
while prioritizing them for action planning.
- Alternative solutions are debated in an informal, open environment where a foundation of trust and
collaboration is encouraged.
- The senior management group agrees upon specific action plans with timetables.
A natural outcome of this process is a strong sense of teamwork among the new company's leadership.
This is a critical step in producing a "one company, one team" mindset among all involved.
- Integration web site -- One of the most powerful tools that we have proposed for past clients is an
Integration Web Site. We work with the client‘s I.T. department to design an internal web site that
is completely confidential. A web master is assigned to the task of updating the site every 24 hours.
A senior member of management reviews all material to be placed on the site to ensure consistency;
alignment with corporate values /strategy; and legal implications. Employees can then log onto the
site and read the latest information about the merger, rather than accepting gossip spread by other
staff members. Then they can confidentially submit questions that they want to see answered on the
web site. In this manner, the client can communicate effectively and honestly with one voice to all
members on its staff.
- Post-merger Survey -- Integration progress can be tracked using a post-merger survey as a tool to
measure the progress of the merger and to gain systematic feedback from employees.
As an outcome of our assessment during the integration process, CMG offers
training modules developed especially for the client organization.
With experience in numerous mergers and acquisitions, CMG has helped newly integrated executive
leadership teams focus on the issues that matter most in merger integration. It is extremely difficult
to manage a merger while running a demanding business. The simple fact is that something has to give.
We offer various interventions and support staff to prepare newly integrated executive leadership teams
for their merger management responsibilities.
All material contained herein copyright John C. Bruckman, Ph.D. ©2008